How to become a category pirate | Christopher Lochhead (Author of Play Bigger, Niche Down, more)
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- youtube.com
- Published
- Jun 14, 2024
Christopher Lochhead is a 14-time #1 bestselling author, top podcaster, and former 3x public tech company CMO and has been an advisor to over 50 VC-backed tech startups. He is best known as a “godfather” of category design, and Adobe named his book Play Bigger one of “the five greatest marketing books of all time.” In this episode, we discuss:• What exactly category design is
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- Published
- Jun 14, 2024
- Uploaded
- Jun 14, 2026
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